4 heart device trends shaping the medtech sector in 2024

This audio is auto-generated. Please let us know if you have feedback.

Medical technology companies in 2024 are launching devices that address two especially vexing challenges affecting millions of heart patients: high blood pressure and atrial fibrillation, a form of irregular heartbeat. Company executives anticipate multibillion-dollar markets for these treatments, and they have key developments lined up for this year.

Medtronic, Boston Scientific, Johnson & Johnson and Abbott are tackling AFib with a new technique that uses pulsed field energy to ablate heart tissue and new approaches to prevent blood clots from escaping the heart’s left atrial appendage.

Medtronic is pushing ahead with the introduction of a novel procedure called renal denervation that aims to lower blood pressure. 

In the treatment of valve disease, a common heart problem that restricts blood flow, market leader Edwards Lifesciences is working to obtain new approvals and expanded indications.

“It does feel like a time when medtech is getting a resurgence of innovation and a resurgence of new technology for doctors to use,” said BTIG analyst Marie Thibault.

Here are four trends in cardiac care setting the course for medtech companies this year:

1. Heart device heavyweights focus on pulsed field ablation

Medtronic, Boston Scientific, J&J and Abbott all are pursuing the emerging market for pulsed field ablation (PFA), a treatment for AFib that is attracting strong interest from heart doctors.

AFib, an irregular heart rhythm that raises the risk for blood clots, is increasing in prevalence as the population ages. PFA, which applies short, high-voltage pulses of energy to cardiac tissue, is thought to be more precise than traditional ablation methods that use thermal energy to combat AFib.

“This is being viewed as probably the best evolution within the electrophysiology space in 15 years,” said Mizuho analyst Anthony Petrone. “There is a lot of anticipation for these new PFA catheters.”

PFA systems from Medtronic and Boston Scientific are already in use in Europe.

“What we see from the data is that it’s faster and safer. And so that’s enough for doctors to get excited,” said BTIG’s Thibault.

In December, Medtronic secured the first U.S. approval for a PFA system, called PulseSelect. Soon after, Boston Scientific moved up the timeline for launching its Farapulse PFA device in the U.S. to the first quarter of this year.

Petrone said the device industry will have “basically a two-horse race” in PFA for now. 

J&J could be third to market in the U.S. The company plans to submit its Varipulse catheter for Food and Drug Administration review in 2024, CEO Joaquin Duato said last week on an earnings call.


“This is being viewed as probably the best evolution within the electrophysiology space in 15 years. There is a lot of anticipation for these new PFA catheters.”

Anthony Petrone

Mizuho analyst


Abbott is now entering the competition as well. The company said this month it expects approval in the first half of the year for a U.S. clinical trial of its Volt PFA system.

Boston Scientific expects the global AFib ablation market to more than double to $11 billion by 2028, with PFA predicted to grow to more than 60% of procedures, from under 5% today.

Both Medtronic and J&J also have AFib devices in the works that integrate pulsed field and radiofrequency energy. Medtronic is working to bring its Affera system to the U.S., while J&J is evaluating a dual- energy approach.

2. Boston Scientific faces challengers in left atrial appendage treatment

Late 2023 saw both Medtronic and J&J announce the acquisition of devices designed to reduce the stroke risk associated with the heart’s left atrial appendage (LAA), a small sac in the upper left chamber. The devices aim to stop clots caused by AFib from entering the bloodstream.

Boston Scientific, whose Watchman implant is the leader in LAA closure, has predicted the market could quadruple to more than $6 billion by 2030. The company promotes the device, which fits into the LAA to permanently close it off, as an alternative to a lifetime of blood thinners for patients with AFib not caused by a valve condition.

Abbott introduced a competing LAA closure system, the Amplatzer Amulet, in 2021.

“What we’ve seen so far is that Boston’s business continues to withstand the competitive pressure quite well,” said Morningstar analyst Debbie Wang.

BTIG’s Thibault predicted the LAA market will grow by more than 20% this year.

“Boston Scientific’s Watchman has been able to keep growing despite the competitive entry from Abbott, and Abbott’s entry has expanded the market for left atrial appendage closure,” she said.

Now, Medtronic has jumped in with the acquisition of the Penditure exclusion system. The device, currently rolling out in the U.S., is expected to compete directly with Atricure’s Atriclip.

J&J, through its acquisition of Laminar, is developing a separate approach that would eliminate the left atrial appendage.

“Left atrial appendage closure and exclusion is a hot space,” said Thibault.