MarketingRx roundup: Novavax promotes vaccines on TikTok; BIO readies for fall podcast season

Novavax is gearing up for fall vaccine season with a campaign that includes TikTok ads and a devil’s advocate.

In a new 50-second TikTok video, a man is heading out the door to get a vaccine when his devil’s advocate (the same man dressed in a red suit with a firey background) questions him about the protein-based vaccine he’s planning to get. The devil character leans in suspiciously, asking, “Aren’t you worried … it’s new?”

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