AbbVie, Genentech and GSK lead new pharma TV brand advertising in Q3 — report

New phar­ma brands are tap­ping in­to old tried-and-true phar­ma ad strate­gies and in­vest­ing big in TV ad­ver­tis­ing, ac­cord­ing to the lat­est track­ing re­port from iS­pot.tv.

Ab­b­Vie’s Skyrizi for Crohn’s dis­ease, Genen­tech’s Vabysmo and GSK’s Arexvy ranked as the top three newest “ris­ing” phar­ma brands — those that weren’t on TV last year — in paid im­pres­sions dur­ing the third quar­ter, ac­cord­ing to the re­al-time TV ad track­er.

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