Moderna debuts first Spikevax brand campaign with lighthearted tone to ‘normalize’ Covid vaccinations

Moderna is turning its Covid-19 vaccine brand name Spikevax into a verb in its first ad campaign.

The debut TV ad — which includes an upbeat original jingle — shows colorfully clad characters who ping pong, plunge, practice, brainpower and even flu-shot their bodies for good health. The other thing they do? “Spikevax that body. Because even though the pandemic is over, Covid-19 isn’t,” the voiceover says.

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