5 medtech trends to watch in 2024

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After roughly three years of navigating the unpredictable and complex COVID-19 pandemic environment, medical device companies returned to some sense of normalcy in 2023.

Challenges such as low procedure volumes, hospital staffing shortages and an unreliable supply chain either improved or companies implemented strategies to navigate them. Additionally, macroeconomic pressures eased, allowing some medical technology companies to return to more normal growth margins.

“I feel like 2023 has actually been the first year post-COVID which has really been a strong growth year for medtech on the top line,” said Shagun Singh, an RBC Capital Markets analyst. However, Singh added that medtech stocks were “a bit of a roller coaster ride” last year due to concerns around topics like inpatient hospital volumes and the popularity of weight loss drugs.

Industry executives reported improving business trends and a solid operating environment in the third quarter of 2023 on their latest earnings calls. Medtronic, which typically is the last large medtech company to report, even hinted the final months of the year had similar stability.

Singh said macroeconomic factors like potential interest rate cuts and inflation still pose lingering questions that will impact industry trends this year.

With plenty going on in the medtech industry, Wall Street analysts and healthcare experts helped MedTech Dive break down key financial trends, regulations and product categories to watch in 2024:

1. M&A pace to speed up

Medtech dealmaking slowed in the past two years after a flurry of activity in 2021. BTIG analyst Marie Thibault said M&A is going to “speed up” this year after the recent slowdown, as medtech companies debut new products or gain regulatory clearances and macroeconomic conditions improve.

“Large companies might have more of an appetite for M&A because interest rate hikes are possibly stopping and starting to reverse [in 2024],” Thibault said. “They can make the math work a little easier on return on invested capital, right? If your comparison is no longer such a high interest rate and what you could get on the cash. And you can look around and look for innovative new products or innovative companies that are still in a little bit of a rut valuation-wise.”

Thibault said new products coming to market in pulsed field ablation and mitral and tricuspid repair and replacement could attract interest from larger companies, as well as commercial monopolies like mechanical circulatory support and intravascular lithotripsy, a treatment for kidney stones.

Boston Scientific kicked off 2024 M&A activity on Monday with its $3.7 billion acquisition of Axonics. Several deals were also announced in the final months of 2023, possibly signaling companies are more willing to spend this year: Johnson & Johnson said it will spend $400 million for Laminar to increase its competitive edge in the growing left atrial appendage closure market; Zimvie plans to sell its spine unit for $375 million; and Integra plans to acquire J&J’s Acclarent subsidiary for $275 million.


“It’s pretty hard to get any worse, from an IPO standpoint, from zero, right?”

Richard Newitter

Truist Securities analyst


Michael Weinstein, senior analyst at Moody’s Investors Service, said companies prioritized R&D spending last year as M&A slowed and firms executed more tuck-in acquisitions, trends that may continue.

“I think we’ll see continued focus on R&D spend and innovation internally. But if the right transaction were to come along — I think even this year we could have seen some transactions but didn’t,” Weinstein said. “It depends on what becomes available for sale.”

Truist Securities analyst Richard Newitter said there may also be an appetite for companies to explore IPOs because of the medtech investment community’s interest in growth opportunities after a two-year dearth of new public companies.

“It’s pretty hard to get any worse, from an IPO standpoint, from zero, right?” Newitter said. “There’s an appetite for new growth areas and new issuance. Obviously, rates going lower and the rebound, or at least the start of a rebound in [small- to mid-cap] valuations [may] make it a little bit more amenable for exit and small caps exploring the IPO market in 2024.”