Meal kit company HelloFresh is working with a health insurer to grow its business

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HelloFresh is now of­fer­ing dis­count­ed meals to as many as 12 mil­lion Cigna in­sur­ance plan mem­bers through their em­ploy­ers.

Work­ing with a big health in­sur­er is a new kind of re­la­tion­ship for the meal kit in­dus­try, which has most­ly re­lied on sell­ing di­rect­ly to con­sumers. The meal kit de­liv­ery in­dus­try strug­gled af­ter a peak dur­ing the pan­dem­ic as peo­ple start­ed din­ing out again.

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