VML Health is turning to familiar faces to lead its new creative team after WPP merged VMLY&R and Wunderman Thompson.
The new leadership team is Mel Routhier as global chief creative officer, Khalid Latif as global executive creative director in Europe, and Natxo Díaz as global head of health craft. Routhier was chief creative officer at VMLY&R. Latif served as executive creative director at VMLY&R Health since 2022, and Díaz led VMLY&R Health as head of craft since June.
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