MarketingRx roundup: Pfizer, Lilly lead Academy Awards pharma ads; Merz Aesthetics teams with Demi Lovato

Pharma TV commercials’ red-carpet ride ends with the Oscars. A handful of pharma companies showed up in commercial breaks during the Academy Awards on Sunday night, capping a busy film awards, and TV advertising, season. The pharma brand ads aired were: Pfizer’s Prevnar 20; GSK’s Shingrix; ViiV Healthcare’s Apretude; Astellas’ Veozah; and AbbVie’s Skyrizi for Crohn’s disease, according to TV ad tracker iSpot.tv. Eli Lilly ran an unbranded commercial aimed at raising awareness around obesity and the unfair shame people often feel.

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