MarketingRx roundup: Pharma advertisers and March Madness; Novo lands near top of Fast Company’s innovation list

Pharma’s March Madness ad play: The NCAA men’s college basketball playoff is always rife with underdogs, overachievers and millions of fans. Pharma brands already in play so far include Bristol Myers Squibb brands: psoriasis med Sotyktu (16 airings) and immuno-oncology drug Opdivo (10 airings); plus, UCB’s new psoriasis Bimzelx commercial (11 airings); BMS and AstraZeneca’s type 2 diabetes and CKD med Farxiga (4 airings); and Astellas’ menopause symptom treatment Veozah (2 airings), according to real-time TV ad tracker iSpot.tv.

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