Pharma big winners at Cannes ad festival include Horizon, AstraZeneca, Eli Lilly and ASCO: #CannesLions2023

Pharma marketing campaigns for Horizon, AstraZeneca and Eli Lilly were among the 13 top creativity awards handed out at the Cannes Lions show on Monday night in the south of France.

The top prize, the Grand Prix, went to Brazilian-based Eurofarma and its ad agency Dentsu for a Parkinson’s disease campaign called “Scrolling Therapy” that used a mobile app and facial recognition technology to exercise muscles in patients’ faces while they scrolled social media.

To read Endpoints News become a free subscriber

Unlock this article instantly, along with access to limited free monthly articles and our suite of newsletters

Understanding brain coupling in conversations through linguistic context

When two people interact, their brain activity becomes synchronized, but it was unclear until now to what extent this “brain-to-brain coupling” is due to linguistic

August 2, 2024

How Menlo Ventures thinks AI in health tech is going to be commoditized

While there’s a lot of potential for AI in health tech, it will soon be commoditized, investor Greg Yap told Endpoints News in an interview

November 8, 2024

Medtronic hires neuromodulation president from Smith+Nephew

Name: Paolo Di Vincenzo New title: President of neuromodulation at Medtronic Previous title: Senior vice president and general manager of U.S. advanced wound management at

October 5, 2023

Supercharge Your Portfolio with Future Health Stocks!

Join us for Profitable Insights & Expert Tips!

With expert analysis, comprehensive market coverage, and actionable insights, our newsletter equips you with the knowledge & tools necessary to make informed decisions & maximize your potential returns in the dynamic world of future health stocks.