45 years of progress: Prevention and screening avert millions of cancer deaths

Research shows that cancer prevention and screening efforts prevented 5.94 million deaths across five major cancer types, highlighting their critical role.

Pharma mass-market TV advertising fading in favor of personalized media, agency says

Pharma brands are shifting media strategies away from mainstream TV — or at least they should be, says one leading healthcare media agency. CMI Media

March 15, 2024

Probiotics paired with metformin could be a game-changer in type 2 diabetes control

Probiotic supplementation shows promise in managing type 2 diabetes by improving glycemic control, particularly when combined with metformin, although results vary based on probiotic composition

November 7, 2023

MarketingRx roundup: Arcutis joins crowded psoriasis ad market on TV; Merck, GSK, Moderna highlight immunization month

Arcutis is jumping into the psoriasis TV ad market with its first-ever commercial for Zorvye, its non-steroid cream approved in July 2022. The message behind

August 30, 2023

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