Selfii Launches TripleBlind Exchange: Access PHI Without De-identification

What You Should Know:

–       Selfii, the leader in privacy-preserving health data solutions for individuals and healthcare organizations, today announced the launch of TripleBlind Exchange.

–       This is a first-of-its-kind data marketplace enabling secure, HIPAA/GDPR-compliant access to protected health information (PHI) without the need for traditional de-identification methods, marking the solution as a novel alternative to current market offerings. 

Transforming Healthcare Innovation: Selfii’s Privacy-First Data Network Revolutionizes Access and Collaboration

Emerging as the largest patient data network in the U.S., Selfii has established partnerships with over 20 state and regional health information exchanges (HIEs), TEFCA, and National Networks. Supporting more than 128 million individuals nationwide, Selfii has become a critical enabler of privacy-first health-tech innovation.

In 2024, Selfii acquired TripleBlind’s Privacy Suite, which facilitated the deployment of its proprietary TripleBlind Exchange. This transformative platform integrates exclusive, patented privacy algorithms that enable application developers to securely access data and train large language models (LLMs). It allows partners to build data-driven applications, train AI models, and engage in data monetization—all while maintaining HIPAA-compliant privacy and confidentiality.

The TripleBlind Exchange uniquely addresses the dual challenges of complete data protection and full access for analytics by leaving data in place while ensuring partners retain full functionality. This capability unlocks unprecedented opportunities for collaboration across the healthcare ecosystem. According to market projections, the global market for de-identified healthcare data, valued at $8.09 billion in 2024, is expected to grow to $13.5 billion by 2030.

Selfii’s platform offers several key benefits to healthcare organizations and, soon, individual users:

  • Enhanced AI Training and Analytics: Enables secure, in-place analysis of large datasets to improve clinical outcomes.
  • Accelerated Innovation: Facilitates collaboration between organizations by bringing data and algorithms together with configurable privacy, expediting the development of new therapies and technologies.
  • Comprehensive Patient Insights: Connects global datasets and algorithms to create a holistic view of patient care.

“Selfii’s acquisition of Privacy Suite has eliminated technical and governance barriers that have long impeded healthcare innovation,” stated Anil Sethi, founder and CEO of Selfii. “The TripleBlind Exchange transforms data collaboration across the healthcare landscape, unlocking the potential for modern healthcare solutions.”

This novel approach empowers users to buy, sell, and rent de-identified healthcare data with robust confidentiality, driving the development of cutting-edge therapies and technologies while preserving privacy. Selfii’s advancements promise to redefine how healthcare organizations leverage data to achieve transformative clinical outcomes.