Study reveals how the brain differentiates hot and cold sensations

When we touch something hot or cold, the temperature is consciously sensed. Previous studies have shown that the cortex, the outermost layer of the brain, is responsible for thermal sensations.

MarketingRx roundup: Pfizer adds holiday twist to Covid booster effort; Novavax signs up for sports

Pfizer’s latest two-at-once vaccination messaging taps into a holiday theme. A TV commercial and TikTok ad both celebrate “pie season” with the message that even

November 29, 2023

The new fertility technology IVG is supposed to change everything. Don’t count on it yet

There are times when a new medical technology is thrust into the public spotlight because it seems like it might solve what we thought was

October 2, 2023

Children with a safe and positive understanding of technology enjoy higher contentment

New research by the UCD School of Medicine looking at the level of digital skills among children aged 10 and 11 found those with a

July 30, 2024

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