MarketingRx roundup: Pfizer teams with Food Network star; Bristol Myers earns ‘billion dollar’ distinction

Food Net­work chef and TV show host Sun­ny An­der­son is cook­ing up a new cam­paign with Pfiz­er. The pro­fes­sion­al cook who’s had ul­cer­a­tive col­i­tis since the age of 19 is show­ing peo­ple how to eat and “Live Ful­ly” with the chron­ic in­flam­ma­to­ry dis­ease.

The Pfiz­er cam­paign in­cludes so­cial me­dia ads and a cus­tom web­page where peo­ple can sign up for her cus­tom-cre­at­ed recipes. The ef­fort is in­clud­ed un­der Pfiz­er’s on­go­ing dig­i­tal “This is Liv­ing with UC” ini­tia­tive.

Endpoints News

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.