Dive Brief:
- Advamed is forming a new medical imaging division with resources and staff from the Medical Imaging & Technology Alliance.
- With the new division, Advamed will represent firms including Bayer, Fujijfilm, Sonosite, GE HealthCare, Hologic, Philips, and Siemens Healthineers, according to a Monday announcement.
- The medtech trade group also named GE HealthCare CEO Peter Arduini as the organization’s new chairman of the board.
Dive Insight:
The new medical imaging division will take Advamed “to a different level of impact and focus,” CEO Scott Whitaker said in an interview, adding that the organization now represents medtech from diagnostics to treatment.
MITA previously operated as a division of the National Electrical Manufacturers Association, representing makers of medical imaging equipment, radiopharmaceuticals, contrast media, and focused ultrasound devices.
Patrick Hope, who has been executive director of MITA since 2015, will now lead Advamed’s medical imaging technology division.
“Our new home at AdvaMed makes perfect sense: For the first time, we will be surrounded by a team, infrastructure, and resources focused entirely on the patients our companies serve,” Hope said in the announcement. “We will be surrounded by and working directly with experts in medtech policy at the state, national, and global levels.”
Arduini takes over as board chair after more than 10 years as a board member for Advamed, including serving as treasurer, Whitaker said, “so it’s a natural progression for him to move into that role.”
Over the next few years, Arduini will help guide the integration of the new imaging division into Advamed, Whitaker added.
Arduini will replace Ashley McEvoy, who was elected chairman of Advamed in March and until recently, served as Johnson & Johnson’s worldwide chairman of medtech. McEvoy’s departure from J&J was announced in October with the news that she was stepping down to pursue other opportunities.