Boehringer looks ‘beyond stable’ to display the everyday realities of life with schizophrenia

Open the door to Boehringer In­gel­heim’s apart­ment ex­hib­it to­day in New York City, and you’ll see vast dis­ar­ray — cloth­ing and shoes piled on the floor and fur­ni­ture, pa­pers stacked hap­haz­ard­ly and half-eat­en food on the bed and floor.

The im­mer­sive ex­pe­ri­ence apart­ment shows how a per­son with schiz­o­phre­nia lives day to day — and not just any pa­tient, but one who would be con­sid­ered sta­ble in their con­di­tion.

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