Brand drug naming faces challenges in emerging categories, expert says

As brand drug nam­ing gets more dif­fi­cult, some ther­a­py ar­eas like obe­si­ty and Alzheimer’s dis­ease are fac­ing even more chal­lenges. That’s be­cause both are tra­di­tion­al­ly more con­ser­v­a­tive cat­e­gories when it comes to the kinds of names the FDA will al­low.

Hint­ing at ben­e­fits, or even sub­tle im­pli­ca­tions, such as weight loss or mem­o­ry gain, are par­tic­u­lar­ly frowned up­on, said Brand In­sti­tute’s pres­i­dent of cre­ative, Scott Pier­grossi.

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