Bristol Myers’ new effort spotlights psoriasis patients and physicians from around the world

Bris­tol My­ers Squibb is go­ing glob­al to chron­i­cle the re­al world pso­ri­a­sis ex­pe­ri­ences of physi­cians and pa­tients, specif­i­cal­ly high­light­ing the chal­lenges for peo­ple of col­or.

Liv­ing with pso­ri­a­sis does have com­mon­al­i­ties, such as men­tal well­ness and stig­ma con­cerns, but there is al­so a gen­er­al­ly ac­knowl­edged lack of in­for­ma­tion and un­der­stand­ing around the con­di­tion for peo­ple of col­or. Bris­tol My­ers wants to ad­dress that in the “Pso­ri­a­sis Around the World” cam­paign and in­for­ma­tion.

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