Cannes Lions entries for pharma, health & wellness awards signal return to business as usual

Phar­ma ad­ver­tis­ing award sub­mis­sions for the an­nu­al Cannes Li­ons cre­ativ­i­ty fes­ti­val rose by al­most 20% this year, sig­nal­ing a re­turn to busi­ness as usu­al af­ter sev­er­al years dis­rupt­ed by the pan­dem­ic. Num­bers re­leased on Fri­day by the fes­ti­val or­ga­niz­ers tal­lied 354 en­tries in the phar­ma cat­e­go­ry — up from 298 last year — and 1,297 en­tries in the health & well­ness cat­e­go­ry, an in­crease of 7% over last year’s 1,213.

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