Celebrity endorsements lift Idorsia, Pfizer and Novartis TV ads to most effective for pharma in 2023, analysis finds

Celebri­ty spokes­peo­ple, in­clud­ing La­dy Gaga, Taye Dig­gs and Jamie-Lynn Sigler, helped phar­ma brands hit red car­pet-wor­thy ad ef­fec­tive­ness rates, ac­cord­ing to a new analy­sis by a da­ta firm.

The analy­sis was per­formed by EDO, a TV ad mea­sure­ment com­pa­ny, and looked at what ac­tions peo­ple took af­ter see­ing the ads, such as on­line search­es, vis­it­ing web­sites or down­load­ing apps. It called such ac­tions “high­ly pre­dic­tive of fu­ture sales.”

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.