An investigation published by The BMJ today raises new concerns over the landmark clinical trial (PLATO) that was used to gain worldwide approval for the anti-platelet drug ticagrelor (Brilinta in the US and Brilique in Europe), manufactured by AstraZeneca.
Direct to consumer channels change patient-healthcare system relationship – Pharmaceutical Technology
From left to right: moderator Oliver Barnes, US Pharmaceutical and Biotech Correspondent, Financial Times; Eden Wells, Chief Insights and Decision Science Officer, Novartis; Amy West,