What You Should Know:
– Innovaccer, a leader in healthcare data activation, has unveiled the Healthcare Experience Platform (HXP), a comprehensive AI-powered solution designed to boost patient engagement and accelerate revenue growth for healthcare providers.
– This announcement follows Innovaccer’s acquisition of Cured, a strategic move to propel innovation in patient experiences and outcomes.
HXP: A Data-Driven Approach to Modern Healthcare Experiences
The HXP integrates various vital components to deliver a modern, data-driven approach to patient experiences. It leverages:
- Comprehensive Healthcare Data: The platform incorporates clinical, demographic, financial, and engagement data to create a holistic view of each patient.
- Omnichannel Communication: Patients can connect seamlessly through their preferred channels, ensuring effective communication.
- Robust AI and Analytics: Artificial intelligence personalizes experiences, automates tasks, and generates valuable insights.
HXP Capabilities: Empowering Patients and Providers
The HXP offers a range of features designed to benefit both patients and providers:
- Consumer Data Platform (CDP): This unifies patient data from various sources, enabling targeted and personalized experiences.
- Patient Journey Management: Leverage 80+ pre-built patient journeys and AI-powered multi-channel campaigns to guide patients seamlessly through their care journey, enhancing the overall healthcare experience.
- AI-powered Contact Center: Improve patient access and operational efficiency with features like automated appointment scheduling, first-call resolution, and proactive identification of care gaps – all powered by AI.
- Market Intelligence: Gain strategic and financial insights to stay ahead of the curve. Identify growth opportunities, optimize referral patterns, and make data-driven decisions that maximize ROI.
- AI-powered Propensity Modeling: Target the right patients with the right interventions. Propensity models identify patients most likely to benefit from specific services, improving conversion rates, ROI, and patient satisfaction.
“As more entrants, like large retailers, enter healthcare, patients’ expectations for how they want to interact with care have been redefined. It’s more important than ever for healthcare organizations to lean into personalized, digital strategies and deliver the experience consumers demand,“ said Andrew Sawyer, CEO and cofounder of Cured by Innovaccer. “HXP is the centralized platform to provide consumers with modern, digital experiences at every stage of the healthcare journey, driving improved care outcomes, reduced costs, and accelerated patient acquisition.