Endo hits the pool hall with Peyronie’s disease patients for latest campaign

Four men shoot pool and talk about their Pey­ronie’s dis­ease in En­do Phar­ma­ceu­ti­cals’ new un­script­ed cam­paign, with the lat­est brand ef­fort for Xi­aflex fo­cus­ing on re­al pa­tients talk­ing about the per­son­al strug­gles of the fi­brot­ic con­di­tion that caus­es cur­va­ture de­for­mi­ty and pain in the pe­nis.

A se­ries of videos cov­ers top­ics like com­mu­ni­cat­ing with in­ti­mate part­ners, men­tal and phys­i­cal ef­fects of the dis­ease and the wel­com­ing ca­ma­raderie in the group.

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