Food marketing on Twitch influences adolescent food preferences and purchases

FHS
May 13, 2024
4:54 am

Food and drink advertisements on videogame livestreaming platforms (VGLSPs) like Twitch are associated with more positive attitudes towards, and purchases and intake of, unhealthy foods that are high in fat, salt and/or sugar (HFSS) like energy drinks among adolescents aged 18 or younger, according to new research being presented at this year’s European Congress on Obesity (ECO) in Venice, Italy (12-15 May).

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