From Apple to Lilly: Drugmaker’s chief digital officer talks AI experiments and the GLP-1 customer experience

Be­fore join­ing Lil­ly two years ago to lead the com­pa­ny’s tech ef­forts, Dio­go Rau over­saw en­gi­neer­ing for Ap­ple’s re­tail busi­ness­es. In his new role, he wants to use tech to change how con­sumers in­ter­act with the phar­ma­ceu­ti­cal in­dus­try.

Rau spoke with End­points News about how he sees tech trans­form­ing phar­ma com­pa­nies like Lil­ly, the way he vets AI ap­pli­ca­tions in­side Lil­ly and why he thinks there’s an op­por­tu­ni­ty to bring a more con­sumer-friend­ly ex­pe­ri­ence to GLP-1 med­ica­tions. His purview now at the phar­ma gi­ant in­cludes every­thing from IT to in­for­ma­tion se­cu­ri­ty, dig­i­tal health and ma­chine learn­ing/AI.

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