GoodRx gets back in Kroger’s good graces, will work directly with grocer

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GoodRx said on Wednes­day that it has won back its re­la­tion­ship with Kroger to of­fer pre­scrip­tion dis­count coupons to peo­ple at its phar­ma­cies, but this time it will work di­rect­ly with the gro­cer to do it.

The com­pa­ny was hit hard when Kroger end­ed the re­la­tion­ship in 2022. Kroger, which op­er­ates more than 2,200 phar­ma­cies, ac­count­ed for a big per­cent­age of the dig­i­tal health com­pa­ny’s pre­scrip­tion vol­ume and about $30 mil­lion in rev­enue. At the time, GoodRx didn’t name the gro­cer, but it was large­ly sus­pect­ed to be Kroger.

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