Shingles still doesn’t care in GSK’s renewed campaign for its Shingrix vaccine. The initial “Shingles Doesn’t Care” campaign, launched in 2020, showed active adults ages 50 and up humble-bragging about their healthy exercise and eating habits. A voiceover speaking the name of the campaign underscored the fact the varicella zoster virus can reactivate in anyone who carries it — people who have had chicken pox — regardless of their health.
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