How viral TikTok trends are catching on in pharma marketing

Tik­Tok con­tent cre­ators are un­box­ing de­sign­er shoes, hand­bags … and pre­scrip­tion med­i­cines?

Mim­ic­k­ing the pop­u­lar so­cial me­dia trend, pa­tients are un­pack­ing their phar­ma­cy hauls on Tik­Tok, from Ozem­pic pens to Ubrelvy mi­graine tablets and Sym­bi­cort asth­ma in­halers. But it isn’t just pa­tient in­flu­encers — phar­ma mar­keters are al­so latch­ing on to sim­i­lar trends in an ef­fort to grow their au­di­ences.

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