Ipsen announced today that the National Institute for Health and Care Excellence (NICE) has recommended elafibranor 80mg tablets for the treatment of PBC in combination with ursodeoxycholic acid (UDCA) in adults with an inadequate response to UDCA, or as monotherapy in adults unable to tolerate UDCA. This makes elafibranor the first medicine for PBC approved for use on the NHS in nearly a decade.
AbbVie, Genentech and GSK lead new pharma TV brand advertising in Q3 — report
New pharma brands are tapping into old tried-and-true pharma ad strategies and investing big in TV advertising, according to the latest tracking report from iSpot.tv.