J&J social media program aims to add more diverse voices in lung cancer advocacy

J&J is invit­ing un­der­rep­re­sent­ed peo­ple in the lung can­cer com­mu­ni­ty to be­come dig­i­tal ad­vo­cates through its “BeLUNG Here” ini­tia­tive.

Lung can­cer pa­tients and care­givers can sign up to join an ed­u­ca­tion­al pro­gram, co-cre­at­ed along with ad­vo­cates, to learn from ex­pe­ri­enced ex­perts about so­cial me­dia, ad­vo­ca­cy, sto­ry­telling and com­mu­ni­ty build­ing. Any­one af­fect­ed by lung can­cer can ap­ply, but the goal is to add more di­verse voic­es in lung can­cer ad­vo­ca­cy, said Chu­mi Khu­rana, VP of US sales and mar­ket­ing for sol­id tu­mors at John­son & John­son In­no­v­a­tive Med­i­cine.

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