What You Should Know:
– JOYA, the first employee skin health and wellness benefit platform, is making a splash with its launch and $5M in seed funding round led by LUX Capital, Mosaic General Partnership, Arsama Trust, and Joyance Partners.
– The investment will fuel JOYA’s ambitious plans for team expansion, product development, market growth, and increased access to providers.
Skin Health: A Growing Priority
The skin health and wellness market in the U.S. is booming, valued at over $30 billion and growing annually by 10%. However, access to affordable and preventative skin care remains a significant challenge. JOYA aims to change that.
Bridging the Gap Between Aesthetics and Preventative Care
JOYA’s innovative platform connects employees with a network of vetted experts, offering convenient and affordable access to both preventative skin cancer screenings and personalized treatments. This integrated approach addresses the growing demand for healthy, youthful skin while emphasizing the importance of early detection.
Addressing Key Challenges to Skin Health: Access and Affordability
JOYA tackles two critical barriers to skin health: access and affordability. By providing employees with access to expert care at budget-friendly prices, JOYA is making skin health and wellness a priority for everyone.
This resonates with consumers, as 70% of those surveyed believe that skin health and wellness benefits should be on par with vision and dental care.
“Skin is our largest organ, playing a vital role in our health, mood, and confidence. At JOYA, we believe prevention is better than the cure – that’s why we strive to offer affordable preventative skin services so that everyone can enjoy the benefits of healthy, vibrant skin,” said Mike Jafar, Founder and CEO of JOYA. “This is just the beginning for JOYA, and we are excited about the future possibilities as we continue to grow and evolve our platform.”