Marius aims to shake up typical thinking about testosterone in new campaign

Mar­ius Phar­ma­ceu­ti­cals wants peo­ple to “Re­think Testos­terone” with a new cam­paign aimed at im­prov­ing mis­con­cep­tions and stereo­typ­i­cal per­cep­tions around the hor­mone.

The dig­i­tal and so­cial cam­paign fea­tures a video that high­lights the im­por­tance of testos­terone as a car­diometa­bol­ic hor­mone that has health us­es for both men and women. Mar­ius CEO Shalin Shah said the ef­fort is pur­pose­ful­ly sci­ence-fo­cused and ed­u­ca­tion­al — as op­posed to a “flashy con­sumer” cam­paign — for both the med­ical com­mu­ni­ty and pa­tients.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.