Bristol Myers Squibb adds star power to its psoriasis advertising. The drugmaker is working with actor and psoriasis sufferer Ted Danson to its Sotyktu marketing efforts with a new “SO, Have You Found It?” campaign. The work “aims to shift perspectives towards empowerment and self-advocacy,” said Carlos Dortrait, general manager of US immunology and neuroscience, in an email. Bristol Myers’ hope is in “fostering a deeper connection and understanding within the community and more broadly,” he said. The effort is centered on the campaign website with new content to be added regularly, he said, and will expand out into social and digital media efforts.
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