MarketingRx roundup: Moderna debuts social media science series; Boehringer expands NY mental health exhibit

Mod­er­na in­tro­duces sci­en­tist so­cial se­ries: Mod­er­na is invit­ing LinkedIn and In­sta­gram scrollers to take a break with its sci­en­tists in a Cof­fee Break Sci­ence se­ries that start­ed this week. The short videos lead off with in­fec­tious dis­ease im­mu­nol­o­gist Ca­r­ole Hen­ry ex­plain­ing how virus­es work. The on­go­ing se­ries will tack­le a range of virus, vac­cine and im­munol­o­gy top­ics.

Boehringer re­news be­hind-the-scenes look at men­tal health: Boehringer In­gel­heim will re­open its “Look Be­yond Sta­ble” in­ter­ac­tive apart­ment space in New York City this week­end to high­light the day-to-day chal­lenges for peo­ple liv­ing with schiz­o­phre­nia. Ini­tial­ly launched in De­cem­ber, the un­brand­ed ex­hib­it show­ing typ­i­cal chaot­ic liv­ing con­di­tions adds an au­di­to­ry hal­lu­ci­na­tion sim­u­la­tor and re­al pa­tients, in­clud­ing Tik­Tok in­flu­encer Kody Green, at the 10th Av­enue site on Sat­ur­day, Mon­day and Tues­day.

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