Food Network chef and TV show host Sunny Anderson is cooking up a new campaign with Pfizer. The professional cook who’s had ulcerative colitis since the age of 19 is showing people how to eat and “Live Fully” with the chronic inflammatory disease.
The Pfizer campaign includes social media ads and a custom webpage where people can sign up for her custom-created recipes. The effort is included under Pfizer’s ongoing digital “This is Living with UC” initiative.
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