MarketingRx roundup: Viatris taps former Moderna exec for commercial chief; Merck debuts PAH effort

New com­mer­cial chief at Vi­a­tris: Vi­a­tris named Corinne Le Goff as its new chief com­mer­cial of­fi­cer on Mon­day. Le Goff comes from Imunon where she was CEO, but be­fore that was chief com­mer­cial of­fi­cer at Mod­er­na dur­ing the Covid-19 pan­dem­ic. Be­fore Mod­er­na, Le Goff served as gen­er­al man­ag­er for Am­gen’s US busi­ness and head of glob­al prod­uct strat­e­gy and in­no­va­tion.

Mer­ck’s PAH cam­paign spot­lights sup­port: Mer­ck’s new “Out­num­ber PAH” ini­tia­tive de­buted last week. It em­pha­sizes the im­por­tance of sup­port and spot­lights re­al pa­tients like Chelsea and Katie, two young women di­ag­nosed with PAH who’ve be­come close friends. The cam­paign, de­vel­oped with PAH ad­vo­ca­cy group in­put, in­cludes a cou­ple, an am­a­teur ac­tor with cast sup­port and fam­i­ly sup­port sys­tems nec­es­sary for op­ti­mal con­di­tion man­age­ment.

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