Noom Unveils AI-Powered Food Logging and Welli Assistant

Noom Unveils AI-Powered Food Logging and Welli Assistant to Supercharge Health Coaching

What You Should Know: 

Noom, the leader in digital health coaching for chronic disease prevention, is revolutionizing its platform with the launch of two cutting-edge AI features: AI food logging and Welli, their new AI personal health assistant.

– The launch of AI food logging and Welli reinforces Noom’s commitment to leveraging technology for sustainable behavior change. These features simplify meal tracking, provide instant support, and free up coaches to deliver personalized guidance.

Effortless Food Tracking with AI

Noom is making meal tracking simpler and more engaging with AI-powered food logging. This new feature offers several options:

  • Photo Food Logging: Simply snap a picture of your meal, and Noom’s AI will automatically identify and quantify the ingredients. You can customize entries by editing, adding, or swapping ingredients.
  • Voice and Text Food Logging: Describe your meals using voice commands or text, and Noom’s AI will recognize and log the ingredients. Similar to photo logging, you can fine-tune the entry for accuracy.

These features streamline food logging, freeing users to focus on other aspects of their health journey.

Introducing Welli: Your AI Wellness Coach

Welli complements Noom’s human coaching experience by providing immediate answers and 24/7 support on various wellness topics. Here’s how Welli empowers users:

  • Instant Guidance on Advanced Topics: Welli can address complex questions, such as healthy eating while traveling or navigating side effects of GLP-1 medications.
  • Frees Up Coach Time: By handling routine inquiries, Welli allows Noom’s human coaches to focus on building relationships and providing personalized support.

A Powerful Partnership for Sustainable Weight Loss

This AI duo is particularly beneficial for Noom users on GLP-1 treatment plans:

  • GLP-1 Support: Welli offers GLP-1 users educational resources, symptom management guidance, and recipe recommendations tailored to their needs.

“2024 is the year of applied AI for Noom, and introducing Welli and instant food logging are significant milestones,” said Geoff Cook, Chief Executive Officer of Noom. “Thanks to Welli, we’ve increased not only the AI coaching value of Noom but also the human coaching value. We recently added 1:1 direct-message human coaching into Noom’s Premium tier, which would not have been possible but for Welli. Our vision for coaching and Noom is to ensure we leverage human coaches for what humans do best — accountability and forming a connection — while leveraging AI for what it does best — always-on fast access and harnessing the full dataset available to it to produce quality insights. We know that the pursuit of better, healthier lives comes with a myriad of individual and community challenges, which we believe Welli and AI food logging will be able to help solve by offering motivation and support to our members. These products not only enhance user connectivity but also allow members to have vast health and behavioral insights at their fingertips.”