Novartis adds to multiple sclerosis ‘Love Story’ campaign with more patient perspectives

No­var­tis is adding new voic­es to its so­cial me­dia-first se­ries of re­al mul­ti­ple scle­ro­sis pa­tients’ love sto­ries cen­tered on the many dif­fer­ent kinds of love, from ro­man­tic to fam­i­ly to self.

The three new MS in­flu­encers are from the UK, Ger­many and Chi­na, and in­clude UK-based pub­lic speak­er and pa­tient ad­vo­cate Ellen Tut­ton. Tut­ton was di­ag­nosed with MS eight years ago at age 27 — just six months af­ter she met the man she would even­tu­al­ly mar­ry.

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