Pharma companies look to tap medical social influencers in new agency partnership

Col­lec­tive­ly re­ferred to as MedTwit­ter, Doc­tor In­sta­gram or Med­Tok, they’re the trendy health­care pro­fes­sion­al in­flu­encers on so­cial me­dia plat­forms. And some phar­ma com­pa­nies are ea­ger to sign up the new dig­i­tal opin­ion lead­ers.

Pub­lic re­la­tions and com­mu­ni­ca­tions agency Lippe Tay­lor, which has been work­ing with in­flu­encers for the last 20 years, in­clud­ing some in health­care, rec­og­nized the grow­ing op­por­tu­ni­ty to con­nect the two. So it struck a deal with Med­Flu­encers — a physi­cian-found­ed agency with a ros­ter of al­most 100 med­ical so­cial in­flu­encers — to ex­pe­dite con­nec­tions and stan­dard­ize the busi­ness mod­el be­tween health and phar­ma brands and med­ical so­cial me­dia mavens.

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