Phathom Pharmaceuticals today debuted its first effort for erosive esophagitis treatment Voquezna with a splashy direct-to-consumer campaign including a telehealth option.
The “Kick Some Acid” campaign uses a cool blue, beefy superhero-like character to underscore the power of its new mechanism of action prescription acid blocker. The oral drug’s website includes a “connect to a telehealth provider” button on its front page and an outside link to UpScript.
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