Physicians are on board with mRNA vaccines, but worry about patient misinformation, survey finds

Physi­cians to­day are gen­er­al­ly pos­i­tive about mR­NA vac­cines, but many are con­cerned about the mis­in­for­ma­tion they hear from pa­tients.

Al­most two-thirds (65%) of health­care pro­fes­sion­als point­ed to mis­in­for­ma­tion and con­spir­a­cy the­o­ries as “ma­jor hur­dles” in mR­NA vac­cine adop­tion, ac­cord­ing to a re­cent Zoom­Rx sur­vey.

“The chal­lenges we found were around [pa­tient] mis­in­for­ma­tion and mis­trust,” said Con­rad Wal­gren, se­nior di­rec­tor, mar­ket­ing at Zoom­Rx. “Side ef­fects were al­so men­tioned as an­oth­er key con­cern, so go­ing for­ward for bio­phar­ma com­pa­nies, there’s def­i­nite­ly not on­ly an op­por­tu­ni­ty but I think a need to de­vel­op more tar­get­ed ed­u­ca­tion­al cam­paigns.”

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