The nine biosimilars competing with AbbVie’s megablockbuster Humira have tried everything from exactly imitating the latest version of brand-name Humira to taking more than 80% off the list price. But where they failed before, they may have found a new playbook in a partnership between Sandoz and CVS.
Last August, CVS created a subsidiary to work directly with biosimilar developers, kicking off with a deal to sell Sandoz’s Humira biosimilar Hyrimoz. Effectively, the relationship between the former generics arm of Novartis and one of the top three pharmacy benefit managers enabled Hyrimoz to skip ahead of Humira on its formulary and make the first dent in the brand name’s market share.
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