What You Should Know:
- Verato, the identity experts for healthcare, today announced its partnership with Google Cloud to accelerate healthcare organizations’ ability to transform their businesses with an end-to-end, trusted enterprise identity data management solution – solving the problem that drives everything else – knowing who who is.
- Through this strategic partnership, Verato’s purpose-built-for-healthcare Master Data Management (hMDM) and Google Cloud’s enterprise-grade solutions that leverage the company’s cutting-edge technologies of BigQuery, Healthcare Data Engine, Healthcare API, and Vertex AI will be available at every touchpoint across the patient journey, enabling healthcare organizations to power cloud transformation, digital engagement, clinical interoperability, and provider data integrity initiatives.
Challenges and Solutions in Healthcare Data Management: Insights from Verato’s Survey and Collaboration with Google Cloud
Verato’s recent survey indicates that around two-thirds of healthcare organizations are not fully confident in their data management systems’ capability to ensure patient data integrity. Nevertheless, an overwhelming 97% anticipate negative repercussions from insufficient data management, especially with rising data volumes. Compliance with the Information Blocking Rule of the 21st Century Cures Act raises expectations for identity data standards, adding pressure on organizations to enhance their data infrastructure to avoid proposed disincentives for non-compliance.
Through the integration of Verato’s innovative hMDM solution and the scalable, dependable computing platform of Google Cloud, organizations can effectively analyze, process, and extract valuable insights from provider, patient, and member data. As healthcare entities transition their data to the cloud, establishing and maintaining a unified source of truth for patient, member, and provider identity data, as well as organizational and locational data, is paramount. The collaboration between Verato and Google Cloud will assist healthcare leaders in ensuring comprehensive identity data integrity across the organization during and after this transition. Moreover, the partnership will empower executives to attain a holistic and trustworthy longitudinal perspective of provider, patient, and member information from disparate data sources, thereby facilitating comprehensive care delivery.
Verato’s hMDM platform capitalizes on an extensive nationwide dataset of patients and providers, furnishing healthcare organizations with a comprehensive and reliable 360-degree view of their patients, members, providers, and communities.
“Healthcare organizations are looking for effective ways to access insights from data to better serve patients and improve quality of care and reduce operational costs,” says Riju Khetarpal, Director, HCLS ISV partnerships, Google Cloud. “With this partnership, we will help organizations across the healthcare spectrum tackle the most complex data harmonization challenges, unlocking insights and improving outcomes.”